Whitesides & Company Insurance

With a legacy dating back to 1921, Whitesides has been a cornerstone of trust and expertise in commercial and personal insurance. Our collaboration focused on honoring this incredible history while giving their logo and brand a modern update. After exploring several design directions, we landed on a refined version of their classic logo—one that stays true to its roots while enhancing its readability and timeless appeal. The result? A brand that bridges tradition and modernity, perfectly aligning with Whitesides’ mission of providing personal touch and expertise to their clients. This project was all about celebrating a century of legacy while paving the way for the future!

Services: Branding