Whitesides & Company Insurance

With a legacy dating back to 1921, Whitesides has been a cornerstone of trust and expertise in commercial and personal insurance. Our collaboration focused on honoring this incredible history while giving their logo and brand a modern update. After exploring several design directions, we landed on a refined version of their classic logo—one that stays true to its roots while enhancing its readability and timeless appeal. The result? A brand that bridges tradition and modernity, perfectly aligning with Whitesides’ mission of providing personal touch and expertise to their clients. This project was all about celebrating a century of legacy while paving the way for the future!

Services: Branding

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A group of people playing tug-of-war outside in a park, smiling and having fun, with the text "WHITESIDES & COMPANY INSURANCE" overlaid.
Comparison of the old and new logo designs for the company 'Wells Fargo' with a description of the redesign process and its significance.
Black polo shirt with red buttons and white logo, folded with matching black business card, red tie with white logo, and rust-colored polo shirt with white logo, all branded for Whitesides & Co. Insurance.
Logo of Whitesides & Co. Insurance, established in 1921, with a background of a city street with parked cars and buildings.
Original logo of Whitesides & Company Insurance with a red square containing white stylized letters W and C.