Rank Higher on Google
GOOGLE! The giant that controls us all! Just kidding… but let’s be real, you can’t escape it. Whether you're searching for the nearest marketing agency (Campfire, of course) or the best place to take your dog for a staycation, Google is the go-to for finding what you need fast.
Ever wondered how Google decides which businesses appear first in search results? Good news, we've put together some top tips on how to improve your ranking for free! Check it out!
Keep Your Google Business and Website Updated
Many businesses don’t realize that Google plays a huge role in how they’re portrayed online. When someone searches for something in your industry, Google decides what to show them based on the information you provide. That’s why it’s crucial to keep your Google Business Profile and website up to date. Regularly update your pages, business hours, products, and any changes that could affect potential customers. The more relevant and fresh your content is, the better Google will treat you in search rankings.
Optimize Your Website for SEO
A little backend work on your website can work wonders for your SEO and help you climb the Google ranks! Here are a few ways to optimize your site for better visibility:
Optimize Product Titles & Descriptions – Make sure they align with what people are actually searching for. Think about what your customers would type into Google and tailor your titles accordingly.
Knock It Out of the Park with Meta Descriptions – This tag generally informs and interests users with a short, relevant summary of what a particular page is about. They’re like a pitch that convinces the user that the page is exactly what they're looking for.
Leverage Long-Tail Keywords – These are longer, more specific phrases that capture real search intent (e.g., "best organic coffee shop in Greenville" instead of just "coffee shop"). They’re easier to rank for and bring in highly targeted traffic.
Post Fire Content on Social Media – Regularly sharing high-quality content on platforms like Instagram, Facebook, and LinkedIn can drive traffic back to your website, signaling to Google that your business is relevant and engaging.
Build Strong Backlinks
One of the most powerful ways to boost your ranking is by getting quality backlinks, aka when other websites link to yours. This tells Google that your content is valuable and trustworthy. A few ways to earn backlinks organically include:
Writing guest blogs for industry websites
Getting featured in local directories and business listings
Collaborating with influencers or bloggers in your niche
Encouraging happy customers to leave reviews with links back to your site
User Experience Matters
Google also takes user experience into account. If your website loads slowly, is hard to navigate or isn't mobile-friendly, it can hurt your ranking. Make sure your site is fast, easy to use, and designed with mobile users in mind.
Final Thoughts
Ranking #1 on Google without spending money takes time and effort, but it's totally doable. By keeping your information updated, optimizing your content, and focusing on SEO-friendly strategies, you can climb the search rankings and attract more customers—all without spending a dime.
Need help with SEO? We’ve got you covered!
